British tennis player, Emma Raducanu who is sponsored by HSBC appears on a giant billboard in Wimbledon town centre, during the second week of competition of the Wimbledon Lawn Tennis Association championships, on 7th July 2024, in London, England. Raducanu, whose parents both work in the financial industry, has previously held sponsorship deals with Porsche, Tiffany and Co, British Airways, Evian, Dior and Vodafone. HSBC is also a major Wimbledon sponsor but a UK parliamentarian group has in the past called on Wimbledon to drop the brand over the bank’s support of the controversial national security law in Hong Kong.