Tourist pulls baggage beneath a world map on a bakery business hoarding. The woman passes beneath the large billboard screening off construction work for a new Turkish bagel business called Simit Sarayi that shows a world map made from dough with a dusted flour covering. Countries from America to Europe and the Middle-east show the locations of the business's presence around the globe. She walks eastwards from Piccadilly Circus. Simit Sarayı started in 2002 with a single store. Today, with hundreds of stores in Turkey and abroad with 10.000 employees to over 650.000 daily visitors.