Rows of freshly-produced biscuits stretch off into the distance to roll off the conveyor belt at the Delacre factory at Lambermont, near Liege, southern Belgium. Seen at a slight angle the new products called Moments were created by McVitie’s, the British company owned by United Biscuits. The round biscuit base has been swiped by a milk chocolate topping on the outer shortbread edges and they proceed through to another stage in the bakery factory. Multitudes of these snacks are manufactured before export across Europe. Delacre Biscuits is a subsidiary of United Biscuits having been making biscuits since Brussels pharmacist Charles Delacre decided to sell chocolate in 1870, which was then regarded as a medicinal tonic.