Off licence, grocery; alcohol and tobacco sign outside a small shop in Stratford City on 17th November 2023 in London, United Kingdom. Off-licence is a term used in the UK and Ireland for a shop licensed to sell alcoholic beverages for consumption off the premises, as opposed to a bar or public house which is licensed for consumption at the point of sale which is known as on-licence. Stratford is now East Londons primary retail, cultural and leisure centre. It has also become the second most significant business location in the east of the capital.