Cheap clothes for sale inside the old Stratford Centre shopping centre in the regenerated Stratford City on 17th November 2023 in London, United Kingdom. The term ‘cost of living crisis’ comes from a fall in income that the UK has experienced since 2021. It is being caused by a combination of high inflation which is above wage increases alongside tax increases that have squeezed incomes for many people and households. Stratford is now East Londons primary retail, cultural and leisure centre. It has also become the second most significant business location in the east of the capital.