With most shops now open but with retail sales suffering due to the Coronavirus pandemic, young adults not wearing face maks, which will become compulsory in shops on the 24th July, come to Oxford Street on their bike hire cycles, Londons main shopping district on 16th July 2020 in London, United Kingdom. Coronavirus or Covid-19 is a respiratory illness that has not previously been seen in humans. While much or Europe has been placed into lockdown, the UK government has put in place more stringent rules as part of their long term strategy, and in particular social distancing.