A Segway rider chats to a shopper with bicycle in the northern Italian south Tyrolean city of Bozen-Bolzano. We see the owner of old technology with the bicycle and the user of the next generation of green powered transport with the Segway who are the leaders in personal, green transportation, developing products. Since the introduction of their Personal Transporter (PT), Segway has established itself as a leader in the emerging small electric vehicle (SeV) space.