People out shopping on Oxford Street walk past large scale January sale signs in red and white for major high street clothing retail shops including JD Sports on 15th January 2024 in London, United Kingdom. Its time for the Winter sales, and most shops are advertising big reductions in prices. Bargains are available and the shopping streets are busy. Oxford Street is a major retail centre in the West End of the capital and is Europes busiest shopping street with around half a million daily visitors to its approximately 300 shops, the majority of which are fashion and high street clothing stores.