Leaping models advertise clothing retailer H&M above street drain covers in central London. The two men a pictured in mid-air - jumping up while holding Christmas gifts and looking happy to have spent their money during the Xmas retail frenzy. The hoarding that screens off construction work on Oxford Street, is next to the drains that the men appear to be dancing over. In 1947 Hennes women’s clothing store opened in Västerås, Sweden. Today the H&M Group offers fashion for everyone under the brands of H&M, COS, Monki, Weekday, Cheap Monday and & Other Stories, as well as fashion for the home at H&M Home.