Rows of alcohol spirit bottles hanging in an English pub in London. A pub is a drinking establishment and is a fundamental part to British culture and is often the focal point to a local community. Many of these hard liquors are offering a special promotion to have a double measure of alcohol for a very small price, this type of promotion has been blamed for encouraging people to binge drink (heavy consumption of alcohol over a short period of time) and is a serious public health issue in the United Kingdom. Binge drinking is associated with a profound social harm, economic costs as well as increased disease burden.